Our Story
Asoar was founded on 25 December 2022 by two close friends who have known each other for over a decade.
It began with a shared intention – a desire to go beyond where we were. Both of us wanted to explore the world, and in many ways, Asoar became something that could carry that ambition forward – a brand that could go further than we could at the time.
The Beginning
In 2023, we introduced Asoar’s first menu – the starting point of everything that followed.
One drink from that original menu, Nutmeg Ocean, remains with us until today — a small constant as the brand continues to evolve.
This was also the year Dollar, our 招财猫, joined Asoar – becoming a quiet symbol of growth alongside the brand.
Defining Our Direction
In early 2024, we launched our first house blends (Dollar and Dollarberry) marking a step towards shaping our own identity.
We began experimenting with how coffee could be experienced:
June - introduced 1 Bean, 3 Styles
August - Added 1 Bean, 2 Styles
Beyond the cafe, we also stepped out:
March - company trip to Hat Yai
September - first pop-up at Ping Ming Market
Community & Exploration
As Asoar grew, it gradually became more than just a space for coffee.
In December 2024, we began hosting and participating in various gatherings – including our anniversary event in collaboration with BBB BeanBrewBuddy.
Full details of our anniversary and collaborations can be found on our Events page.
Growth & Momentum
In 2025, Asoar continued to evolve.
We began building our team, officially bringing in part-time members as we grew.
November, a turning point arrived.
A Xiaohongshu post featuring one of our signature drinks, Mont Blanc, began to gain unexpected attention — eventually reaching a wider audience and bringing new visibility to Asoar.
What started as a single post gradually grew into something much larger, marking a shift in how Asoar was seen and experienced.
We closed the year with another anniversary, continuing our focus on growth, community, and shared experiences.
Full details of our anniversary and collaborations can be found on our Events page.