About Us
Founded in 2022
Asoar is a specialty coffee brand based in Penang – Malaysia, focused on sourcing and roasting coffees that are clean, balanced, and easy to return to.
We offer a rotating selection of beans that changes with the seasons — updated monthly or every few months — allowing for a continuous range of flavour experiences.
From clean and bright profiles to more expressive, fruit-forward and funky selections, each coffee is chosen to bring something different while remaining approachable.
All coffees are roasted in small batches to maintain freshness and consistency.
Our goal is to make sure you always feel you’re getting outstanding value — fresh, seasonal variety without compromise.

From,
Asoar Coffee
Each release is roasted with balance in mind, bringing clarity in flavour while keeping the experience consistent and enjoyable.
We believe coffee should feel effortless —
something you return to, every day.
📍 Location
A SOAR COFFEE, 102 Lorong Kinta 10400 George Town, Penang, Malaysia